Blog

Search

Subscribe

10.10.2019

Startups are hard

You probably won’t be a success from day 1. You’re going to struggle and may even come close to failure (more than once). The good news: there are plenty of examples of companies that had setbacks and bumps along the……

Read More

10.09.2019

The most important metric in SaaS

One SaaS metric we monitor closely is net dollar retention. It compares ARR from a set of subscription customers against the same metric for those subscription customers from the prior year, so it reflects customer renewals, expansion, contraction and churn.……

Read More

10.07.2019

Customer acquisition cost trends

One of the most important metrics for B2C companies is customer acquisition cost or “CAC”. In order to understand how CAC trends for successful tech companies, we took a look at publicly available data for B2C companies which disclosed CAC.……

Read More

10.04.2019

The beauty of growing cohorts

Before we get into the meat of this post, first, a quick refresher: a cohort is a group of customers acquired at a particular time; for instance the “January 2018” cohort would be those customers who were acquired in January……

Read More

10.02.2019

The right contribution margin in software

Contribution margin is one of the most important metrics in SaaS. It’s revenue from a certain set of customers (a cohort) less the cost of acquiring and servicing the customers over time.   Customers are generally grouped into annual cohorts – in……

Read More