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03.23.2020

Navigate the complex sale

I recently re-read “Hope is not a Strategy — The 6 Keys to Winning the Complex Sale” by Rick page. The book is fantastic and while below are some excerpts which I found valuable.     “The shrinking half life of technology……

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03.20.2020

Don’t limit SaaS users

In our view, it’s folly to price SaaS contracts on a per user basis. Instead, a value based approach should be taken whereby the customer will see a 5x+ return on your software while you also earn 3x to 5x……

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03.19.2020

Where SaaS margins should be

The general rule of thumb for spending in SaaS is 40/40/20. In other words, 40% of operating expense should be on R&D, 40% should be on sales and marketing, and 20% should be on G&A. 21 SaaS companies have gone……

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03.18.2020

SaaS performance during recessions

We took a look at the data from 15 publicly traded software companies during the recession. The data is below.   1. Growth fell 15% on median. During the first 4 quarters of the recession highlighted in yellow, YOY growth……

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03.16.2020

SaaS insights from a SaaS lender

If you haven’t subscribed to SaaS Capital’s emails, you should.  They put out fantastic data on the SaaS market.  The release below came from Managing Director Rob Belcher recently.  In it, he shares some observations from the past year.  The……

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